Print is a significant benefit during face-to-face interaction

As lockdown eases and businesses get back to meeting customers, many organisations operate within sectors that appreciate face-to-face interaction, relationships and a personal touch. Digital is striving towards more and more personalisation but is still quite some way behind the real thing. When an organisation or an organisation’s team members come face-to-face with other people, print becomes hugely important. And there are plenty of opportunities for face-to-face physical interaction, such as in events and trade shows, where print media (in its many forms) can be used to an organisation’s advantage.

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