Making it special
Foiling is a finishing technique where heat, pressure and glossy UV are used to bind a thin film of metal (foil) to paper or card. Foiling is generally used to create a memorable and high-quality finish. It’s applied to specific sections of a design rather than the whole design, making it ideal for highlighting text or logos against a contrasting matt background.
• To stand out from the competition or on a desk/table/display
• Premium branding
• Highlight key details
• Personalised gifting
THE GOOD NEWS – there is growth out there and new business to be had. I can show you how to add value and build on what you already do so well – sell print to your customers.
I will show you how you can add personalisation and foiling to your print – Easily, Quickly and most, importantly – AFFORDABLE.
I will explain the differences & benefits of different types of foiling and personalisation. I will explain the benefits of foiling and show the different machines & consumables available to buy direct from us, here in the UK. I will tell you a little bit about us, based here on the south coast, near Bournemouth. And most importantly, how we can help you grow your business and help you make even more profit out of personalisation.
Fact! -The current demand for foiling & personalisation is trending upward.
It is a growth area in Consumer Packaged Goods – cosmetics products, premium consumables, and branded goods. Global Hot Stamping Foils Market 2018-2022
Why is foiling so popular?
For centuries, people have been attracted to the glisten of precious metals. There is something eye-catching & impressive about the gleam of gold or silver – it conveys quality, luxury and vibrancy to an otherwise average product.
Look at these photos of a plain, soft back notebook.
It’s plain, it’s simple, and everyone needs a notebook (even in this digital age!).
But, look what happens when we add foil …
Now we have added some ‘wow-factor’. The notebook is the same, but the silver foil has added class and interest. You don’t have to tell your customer how quickly and easily you did it. They will happily pay more for a standard item that has their name on it, or a friend’s name if it’s a gift. It shows thought, it’s unique and it is PERSONAL.
So how can you create this & sell it?
The above image shows a plain soft cover notebook which has been digitally foiled. You will need:
- An OPUS digital foiling machine
- Opus digital foil
- A Windows laptop or computer
- Microsoft Word
- An Opus matt laminated, round cornered, soft cover notebook.
This is Digital Foiling in a nutshell.
You can also add digital foil to invitation cards, birth announcements, university theses, hard covers, photobooks, memory books, leather & faux leather wallets, key fobs, phone cases & purses.