But what does this emotional connection mean? What makes OPUS unique is the ability to take a customer’s product, and through covering, binding and foiling, create an emotional connection with their customers. But what does this emotional connection mean? We Read More
We’re not Competing with digital, we’re complimenting it and adding value Over the last 20 years, we have seen increasing growth in digital technology to form the backbone of our communication, from emails, websites, social media postings, blogs and reviews. Read More
In a world where consumers are overwhelmed by marketing channels and messages, the tactile power of print, combined with intelligent personalisation founded on real customer insight, may be precisely what’s needed to overcome digital overload and trigger emotional responses to Read More
Paper creates an emotional connection. While printers and print devices are not necessarily emotionally charged, their output often is. Say you’ve worked for months on a research paper or white paper – writing, editing and revising within a word processing Read More
Here is a very interesting TED talk. Despite the rise of e-books, physical books aren’t going anywhere. Graphic designer Chip Kidd shares why their design is so lasting. Highlights the use of print and that they still form a critical Read More
In a article from the BBC, figures just released shows that UK consumer book sales climbed 7% to £2.1bn last yearas people “rediscovered their love of reading” in lockdown. Last Year – Just over 80% of book sales at £1.7 Read More
One exclusive quality that print has and the digital media can never match is just how tangible it is. Consumers can browse through pages, feel the paper and even distinguish between certain paper densities and compositions. For example, a printed Read More
As lockdown eases and businesses get back to meeting customers, many organisations operate within sectors that appreciate face-to-face interaction, relationships and a personal touch. Digital is striving towards more and more personalisation but is still quite some way behind the Read More
