We buy with our eyes

But what does this emotional connection mean? What makes OPUS unique is the ability to take a customer’s product, and through covering, binding and foiling, create an emotional connection with their customers. But what does this emotional connection mean? We Read More

The case for printed verses digital

We’re not Competing with digital, we’re complimenting it and adding value Over the last 20 years, we have seen increasing growth in digital technology to form the backbone of our communication, from emails, websites, social media postings, blogs and reviews. Read More

The tactile power of print

In a world where consumers are overwhelmed by marketing channels and messages, the tactile power of print, combined with intelligent personalisation founded on real customer insight, may be precisely what’s needed to overcome digital overload and trigger emotional responses to Read More

Channel bind

Why Books Are Here To Stay

Here is a very interesting TED talk. Despite the rise of e-books, physical books aren’t going anywhere. Graphic designer Chip Kidd shares why their design is so lasting. Highlights the use of print and that they still form a critical Read More

Print stimulates more senses

One exclusive quality that print has and the digital media can never match is just how tangible it is. Consumers can browse through pages, feel the paper and even distinguish between certain paper densities and compositions. For example, a printed Read More