Bindings and Covers: The Emotional Connection

Exhibiting at the B2B Marketing Expo, on 16th & 17th November 2021 at the ExCeL London, will be OPUS UK, a leading binding and foiling company.   OPUS UK will demonstrate how companies can bind and personalise their own hardback presentations, to create an engaging experience by stimulating the customer’s emotions.

We all engage with the world through our senses, and in marketing, it is often said, “you buy with your eyes”. However, sight, touch, smell and sound, and something printed on paper can engage multiple senses in ways that are not possible using the digital medium.

Your key messaging and brand may not stand out within the volume of marketing channels and messages online. Digital communication is so easy to ignore. It does not stand out among other digital “noise” and is easily overlooked or deleted.

Company Director of OPUS UK – Michael Shier says, “The tactile power of print, combined with smart personalisation, can effectively communicate in a world of digital ‘fatigue’ and trigger an emotional response and increased engagement with brands and key messaging.”

OPUS UK provides advice and solutions that will support the delivery of the messaging in a way that digital alone simply cannot deliver.

“It’s not a case of either/or, says Michael. “Our solutions work alongside digital copy, providing an additional channel that will engage with the customers’ emotions, optimising the chances of the message being picked up, read and retained.”

OPUS UK has an understanding and experience of creating publications that engage through the stimulation of emotions. 

Michael adds, “Please just don’t take our word for it. We have examples of research and studies that support our approach.  And we have many satisfied customers who are experiencing the benefits of our systems.”

To discover more, please come and see us on Stand B2B-L74

Michael is available for an interview on 07721 920300