What makes OPUS unique is the ability to take a customer’s product, and through covering, binding and foiling, create an emotional connection with their customers.

But what does this emotional connection mean?

We buy with their eyes.

When making a significant purchase, we do not make decisions purely by a description online or a piece of paper. We like to touch, feel, smell, hold, interact and see the product. Every day we make decisions subconsciously. Watch anybody buying clothing, picking up items in a supermarket, buying a new car or choosing items for the home. You will see these actions.

Making a tangible connection is what is going to separate you from the competition. Companies and organisations will spend thousands of pounds, many hours of work, employing marketing expertise and then crafting a proposition or brand message to be sent out over the Internet or by email straight, hoping that it will stand out in a wall of digital “noise”.

Globally it is estimated that 316 billion emails will be sent each day. On average, a business person can receive over a hundred emails per day that have to be navigated on top of the day job. Globally, it is estimated that there are 1.86 billion websites.  Work schedules become busier and more challenging every day. Therefore, putting your product into a digital arena may mean that all the effort in preparing it comes to nothing.

With our binding and foiling services, we know we can make your products or services stand out.  This approach will take your offer out of the crowded digital space and place it firmly on desks, coffee tables, bookshelves, public areas where they will be picked up, providing an interactive experience for the consumer.

By offering publications finished by OPUS products,  you offer your customers the opportunity to take a break, stop staring at a computer screen and provide them with a relaxed, sensory experience through a printed medium.

But it’s just not having a printed item to share with your customers.  It is even more essential to provide publications with finishings that say something about the quality of the content inside. If it looks and feels great, there is an increased chance that it will be picked up, read and retained.

How we meet your needs

As human beings, we often have the following traits.

  • We like a deal
     (OPUS – we don’t do cheap, we provide value)
  • We care a lot about what others think
    (OPUS – be seen with a quality product)
  • We care a lot about our identity
    (OPUS – personalisation of products)
  • We love stories
    ( OPUS – the history of print and how the binding and foiling works) 
  • We care more about transformation than information
     (OPUS – the ability to innovate and apply new concepts e.g. Tea Pigs)
  • We buy when we trust
    ( OPUS – the people, team and the under promise and over deliver approach key to trust and confidence)
  • We think with our eyes
    (OPUS – we are all magpies liking shiny things and foiling looks great)
  • We choose the amount of information we want
    ( OPUS – less is more, so let the quality and design do the talking)
  • Decisions are often made connected to our heart
    (OPUS – creating that emotional connection through feel, touch and visuals)
  • We associate more effort with more value
    ( OPUS – if it looks like a lot of care has been taken, it will have perceived value)
  • We use past feelings to make future decisions
    ( OPUS – we can all remember books from when we were young those that have stayed in our memories – from the cover)
  • We love an underdog
    ( OPUS – small enough to care but big enough to cope)
  • We love a free gift
    ( OPUS – we do samples )
  • We like the authentic and unique
    ( OPUS – our 35+ years of experience and expertise will ensure you will not be a “Me Too” company product or brand)
  • We like new features
    ( OPUS – so do we, that’s why we bring the latest products and opportunities to our customers)

Quality binding and foiling products from OPUS can support many of the above and increase the chances that your customer will pick up, read, and retain product or service information.