Why Books are here to stay

Here is a very interesting TED talk. Despite the rise of e-books, physical books aren’t going anywhere. Graphic designer Chip Kidd shares why their design is so lasting.

People rediscovered their love of reading

In a article from the BBC, figures just released shows that UK consumer book sales climbed 7% to £2.1bn last yearas people “rediscovered their love of reading” in lockdown. Last Year – Just over 80% of book sales at £1.7 Read More

Print stimulates more senses

One exclusive quality that print has and the digital media can never match is just how tangible it is. Consumers can browse through pages, feel the paper and even distinguish between certain paper densities and compositions. For example, a printed Read More

Print is a significant benefit during face-to-face interaction

As lockdown eases and businesses get back to meeting customers, many organisations operate within sectors that appreciate face-to-face interaction, relationships and a personal touch. Digital is striving towards more and more personalisation but is still quite some way behind the Read More